In 2018, as a means to pay the bills, Mark and his wife Alyson took on 3 simple words that would encourage and challenge them to follow God’s call on their lives.

While Mark was visiting his uncle Troy (aka PE), he was wearing a hoodie with those simple words: “HUSTLE PRAY EAT”.

PE was intrigued with the hoodie and asked Mark, “where did you get that from?”

Mark goes on to explain how he really wanted a brand that he could wear that would best represent what we as a family try to live by.